Loca
Loca is a boutique café–wine bar concept rooted in local ingredients, offering a cozy work-friendly atmosphere by day and intimate pop-up dining experiences by night. With a focus on seasonal cooking, homegrown produce, and elevated design, this project highlights upscale content creation for hospitality brands with a story.
Website Design
Paid Ads (Meta and Google)
Social Media Management
Email Marketing
Content Creation
Website Design
Paid Ads (Meta and Google)
Social Media Management
Email Marketing
Content Marketing
Loca is what happens when your favorite cozy café and your go-to wine bar decide to share a space. It’s where people come to get stuff done during the day—and then accidentally stay for dinner. With a menu built on local ingredients (yes, there’s an actual garden out back), Loca keeps things fresh, flexible, and unfussy.
Loca wanted to:
– Establish Loca as a lifestyle-driven boutique café–wine bar with a strong visual identity
– Highlight the café’s duality: daytime workspace and nighttime social space
– Emphasize its farm-to-table approach through storytelling and aesthetic visuals
– Attract a target audience of creative young professionals and food lovers
– Position Loca as a brand that blends upscale design with warmth and approachability
– Establish Loca as a lifestyle-driven boutique café–wine bar with a strong visual identity
– Highlight the café’s duality: daytime workspace and nighttime social space
– Emphasize its farm-to-table approach through storytelling and aesthetic visuals
– Attract a target audience of creative young professionals and food lovers
– Position Loca as a brand that blends upscale design with warmth and approachability
– Art Direction & Content Creation
Developed a cohesive visual style rooted in warm lighting, minimal interiors, and a relaxed day-to-night atmosphere.
– Social Media Strategy
Planned a mix of content: UGC-style posts, behind-the-scenes from the kitchen and garden, event highlights, and storytelling that celebrates Loca’s seasonal food and neighborhood feel.
– Brand Positioning
Defined Loca as a modern, welcoming space that blends local flavor with a calm, elevated vibe—perfect for working, gathering, and staying a little longer than planned.
Developed a cohesive visual style rooted in warm lighting, minimal interiors, and a relaxed day-to-night atmosphere.
– Social Media Strategy
Planned a mix of content: UGC-style posts, behind-the-scenes from the kitchen and garden, event highlights, and storytelling that celebrates Loca’s seasonal food and neighborhood feel.
– Brand Positioning
Defined Loca as a modern, welcoming space that blends local flavor with a calm, elevated vibe—perfect for working, gathering, and staying a little longer than planned.
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