Icône d’Hiver
Icône d’Hiver is a luxury winter fashion campaign inspired by the elegance of European alpine style. Created entirely with Midjourney, it reimagines après-ski glamour through bold silhouettes, cinematic snowscapes, and high-fashion editorial visuals.
AI image design
AI video creation
AI influencer design
Creative direction
Prompt-based storytelling
AI image design
AI video creation
AI influencer design
Creative direction
Prompt-based storytelling
Icône d’Hiver was born from a vision of alpine elegance, where winter becomes a runway and every silhouette tells a story of quiet luxury. Inspired by European ski culture and crafted entirely with Midjourney, the campaign blends couture sensibility with the raw beauty of the mountains. It celebrates the women who turn snow into style, transforming cold landscapes into high-fashion moments.
– Create a high-fashion winter campaign that showcases bold après-ski styling, elevated silhouettes, and luxurious cold-weather pieces.
– Explore Midjourney as a creative tool to design cohesive, cinematic alpine visuals with a strong editorial identity.
– Develop a portfolio-ready project that demonstrates strong art direction, fashion sensibility, and visual storytelling.
– Experiment with winter-focused fashion elements like fluffy boots, goggles, textured knitwear, and sculptural outerwear in elevated compositions.
– Build a distinctive visual world that feels modern, aspirational, and instantly recognizable as a winter couture universe.
– Create a high-fashion winter campaign that showcases bold après-ski styling, elevated silhouettes, and luxurious cold-weather pieces.
– Explore Midjourney as a creative tool to design cohesive, cinematic alpine visuals with a strong editorial identity.
– Develop a portfolio-ready project that demonstrates strong art direction, fashion sensibility, and visual storytelling.
– Experiment with winter-focused fashion elements like fluffy boots, goggles, textured knitwear, and sculptural outerwear in elevated compositions.
– Build a distinctive visual world that feels modern, aspirational, and instantly recognizable as a winter couture universe.
– Visual Direction Through Consistent Aesthetic Choices
I built a unified world by keeping all images soft, low-contrast, winter-luxury themed, with consistent color palettes, textures, and fashion elements across every scene.
– Iterative Prompt Refinement in Midjourney
I refined each prompt multiple times to control details like camera angle, lighting, outfit materials, boot shape, and overall mood — ensuring every output matched your artistic vision.
– High-Fashion Narrative Building
I approached the project like a real editorial campaign, creating scenes that feel cohesive and story-driven: après-ski moments, helicopter shots, chalet interiors, and mountain portraits that build a recognizable fashion universe.
I built a unified world by keeping all images soft, low-contrast, winter-luxury themed, with consistent color palettes, textures, and fashion elements across every scene.
– Iterative Prompt Refinement in Midjourney
I refined each prompt multiple times to control details like camera angle, lighting, outfit materials, boot shape, and overall mood — ensuring every output matched your artistic vision.
– High-Fashion Narrative Building
I approached the project like a real editorial campaign, creating scenes that feel cohesive and story-driven: après-ski moments, helicopter shots, chalet interiors, and mountain portraits that build a recognizable fashion universe.
Summer in Italy
Hi, this is Anna, an AI influencer exploring Italy. She’s here to share her everyday style, her moments, and her story.
