AIR is a personal AI fashion campaign developed around a Spring look from Jacquemus, interpreted through an airy and cinematic editorial approach.Set between coastal landscapes, open architecture, and soft natural light, the project explores movement, atmosphere, and freedom through a refined visual language. The campaign combines concept development, art direction, visual generation, and video editing into a cohesive cinematic sequence.
Date: April 2026 - Platform: Flow - AI Tool: VEO 3.1